I have been having a series of epiphanies for the last 3 months. First I realized and accepted the fact that I have never and WILL never think the television show “Friends” is funny. Then I realized that while I often talk about pop culture and celebrity gossip, I am capitalizing off of people who are most likely better looking and more talented than I which makes me hypocritical and also semi-stupid. But yesterday I may have experienced the harshest realization of all… one that not only sequesters myself from humanity but also seems totally unpatriotic. My name is Jackie Schimmel and I fucking HATE Target. If you have already blocked me on Instagram and put me on your hit list right above Abu Nazir, please give me a moment to explain myself.
The first thing that aroused my Target-hatred was my deep confusion with the checkout process at fucking Target. WHAT DICKHEAD DESIGNED THE DOUBLE CASHIER LANES? Am I in line for register 1 or 3? Why is there only gross Aquafina available in the drink cooler? How many chain restaurant gift cards, Eos chapsticks and travel packed Wet Wipes am I supposed to be distracted with before I realize that I have been waiting 37 minutes to buy a subpar Sonia Kashuk makeup brush?
Another thing that grinds my gears are the endless Designer collaborations. The whole reason you BUY actual designer clothing is to insure it’s not made of polyester and on a shelf next to a pair of Mossimo mom jeans. I will admit I was a consenting victim to the Missoni for Target riot of 2010. I pulled my labia after shoving an innocent housewife out of my way for the chevron coffee mugs. Now Nate Berkus gets to hawk $25 gold office staplers and people think they are fashion forward and progressive because they own something designed by Oprahs token homo. No, just no.
Sometimes you can’t just hate the game, you can also hate the players.. Targets customer demographic is one that I have tried to avoid like a Nigerian plague. It’s not that I hate white people in stretch pants with excess fat children, it’s just that I hate everything they stand for. Every time I drive up to a Target and see the surplus of mini vans and women in orthopedic footwear, a part of my soul dies and I consider leaving the country. People, if you are in Target buying economy sized barrels of Cheese Puffs which you allow your offspring to start eating in the checkout line, you need to seriously re-evaluate your life choices.
And beyond all this bullshit, nothing is that good of a deal. I can say with full confidence that all alcohol, toiletries, home decor and electronics are equal to or exceed the price of any other major retailers. Last week I spent $1.79 on fucking GREEN ONIONS at Target. Mossimo can go fuck themselves with their $29.99 cotton zip up hoodies and Merona should burn in hell for even thinking that thin brimmed fedoras are still marketable.
Target is the enemy. Target is insulting our integrity and intelligence. Target is everything that’s wrong with America in a big red box. Target even gave their own fucking mascot a black (red) eye.
Expect less, pay more.